There are many reasons for the pension gap: Baby breaks, financial dependence on the partner or the pay gap. Based on insights like these, Sparkasse published our absurd fake guides with supposed counter-measures. Counter-measures so drastic that each copy was a wake-up call in itself. The titles quickly made it clear: There is no alternative to proper retirement planning.

Role: Concept Development, Production & Campaign Integration

Agency: Jung v Matt • Team: Jojo Hicks, Sarah Dornieden and half of JvM/Spree

Film Director: Arabella Bartsch • DOP: Tobi Koppe