Jung v Matt for Deutsche Verkehrswacht
#CRASHTAG
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We transformed the mourning cross that can be seen far too often on German roads into a mourning hashtag for the Instagram generation: the crashtag. A simple symbol that is spread as an impressive and striking warning by the target group itself, influencers and even the German police.
Role: Concept Development, Production, Campaign Integration & Digital Lead
Agency: Jung v Matt • Team: Sarah Dornieden, Laura Hess
Photography: Sven Schrader
