FOR A TOUR CALLED LIFE.

For the 2 Series Active Tourer we developed a modular campaign that is as versatile as life itself. With a plug and play approach to production we were able come up with countless adaptations for different markets, target audiences and steps in the customer journey.
Even though it’s a product launch campaign, we didn’t focus only technical features, but rather what they can do for you. With many small stories, all coming from A TOUR CALLED LIFE.

Role: Concept Development, Production & Campaign Integration
Agency: Media.Monks • Team: Marc Isken
Photography: Alex Rank, Tim Adorf
Film Director: CD Morrish • DOP: Ryan Carmody