Alter!

If you don’t take care of your retirement planning in time, it could happen that you have to give your last shirt when you are old. To make people aware of our campaign, we sent off our Flitzeropa (streaker grandpa), who literally gave his last shirt for it. And just like a retirement plan can go a long way with a bit of smart money, so did our little stunt as it made the evening news on TV and beyond.

Role: Concept Development, Production, Campaign Integration
Agency: Jung V Matt • Team: Nils Frankenbach
Creative Direction: Frances Rohde, Jojo Hicks